Terms & Conditions for Publishers

Terms & Conditions for Publishers
Updated as of September 9th 2018


THIS PUBLISHER MASTER SERVICES AGREEMENT consists of the general Terms and Conditions for Publishers below, and any Amendments thereto and any Orders placed via e-mail communications with Thisberry team (collectively referred to as the “Agreement”). This Agreement is valid for all commercial relationships between SIA Thisberry, Ventspils iela 65A – 66, Rīga, Latvia, LV-1046 (“Thisberry“) and its publishing clients (“Publisher“) regarding the provision of online ad supply services by Thisberry.


1.1 The Publisher is an entity seeking to sell its proprietary inventory or an intermediary seeking to sell third party inventory (“Supply Inventory”). Subject to the terms and conditions of this Agreement, with effect from the Effective Date of the applicable Order (defined below), Thisberry grants Publisher a limited, revocable, non-exclusive, non-transferable license during the Term of an Order to access and use the hosted Thisberry Platform solely for their internal use and solely for the purpose of managing the sale of their Supply Inventory to advertisers who desire to display and serve the Ads on the Supply Inventory, and to set the selling criteria for each campaign.

1.2 For the purposes of this Agreement “Thisberry Platform” shall mean the Protocol (defined below), APIs or SDKs accessible via Thisberry’s dashboard and made available pursuant to this Agreement. Publisher acknowledges that they obtain no rights in the Ads and/ or in any Thisberry Platform or the Intellectual Property Rights in or relating to them or to receive or access the Thisberry Platform or Ads save as expressly provided in this Agreement.

Ordering and Registration

2.1 An order for the provision of online ad supply services shall come into being when Thisberry accepts the Publisher order e-mail sent to by the Publisher to Thisberry team (“Order”), which shall contain the respective scope of performance including but not limited to campaign run dates, territorial restrictions and pricing. The Term of an Order shall be unlimited, unless terminated in accordance with Clause 10.

2.2 To access the Thisberry Platform, Publisher is required to complete the online registration process and create an account (“Account”) by providing current, complete and accurate information as prompted by the registration form. Upon completion of the registration process, Thisberry will provide Publisher with a user ID (the “ID”). Publisher is responsible for any actions or activities under the Publisher’s Account. Publisher must promptly notify Thisberry of any unauthorized use of Publisher’s Account.

Remuneration and Tracking Results

3.1 (a) Unless otherwise agreed in an MSA, Publisher Agreement or an Insertion Order, if Ads are successfully displayed by Thisberry buyers accounted through Thisberry’s Platform, the Publisher will have a claim against Thisberry for payment of a fee amounting to 60% of the net advertising revenues received by the Parties. (revenue share of 60%). “Net advertising revenue” means the amount actually received by Thisberry from Advertisers for the sale of Advertising, which amounts, as billed to Advertisers, may have been reduced by applicable Service charges (such as Ad Server, content matching AI, content for vi Stories, etc.), rate card or volume discounts and agency commissions.

(b) The sole authoritative factor for the counting of the quantity of Ad Impressions, Page Impressions, Ad Clicks or Leads shall be Thisberry’s reporting activities. Pricing shall be as per the Tier relating to the average number of monthly impressions. At the end of any quarter, the number of impressions above the Tier Maximum in any quarter shall be priced in accordance with the pricing for the Tier above. Should the average number of monthly impressions fall below the Tier Minimum in any quarter, pricing shall be as for the Tier below.

(c) where Publisher meets the criteria to enter into Thisberry’s prepayment model, Thisberry shall make a Prepayment of fees that relate to the first 90 days of the Term of the Order. Thisberry shall deduct the Prepayment split equally over the next three invoices during the Prepayment Term. After the Prepayment Term, Thisberry shall thereafter pay the Publisher in accordance with the fee Model chosen on the Order.

3.2 Unless otherwise agreed in an Order, The publisher will receive from Thisberry a credit note for the past month’s activity.
The credit note will be paid by Thisberry within 45 days following the end of the month it refers to. There will be no pay-outs below the minimum threshold of 50 Euro. Any balance below 50 Euro will be carried forward until the minimum threshold is reached and pay-out can be made.
The dashboard reporting currency is Euro
Payments can also be made in Euros as previously agreed with the Publisher.

Thisberry shall send payment to Publisher via wire transfer / BAC’s transfer. Thisberry’s only liability is to send payment using the bank details provided by Publisher and shall have no liability for lost payments as a result of details being incorrectly entered by Publisher.

Furthermore in case of cross-border wire transfers, Thisberry is not responsible for the bank charges deducted by the client’s Bank.

3.3 All agreed prices are strictly net and must be paid plus the statutory rate of VAT. Publisher is also responsible for any taxes on its income, sales, GST, excise, service tax, or such other transaction taxes, applicable in connection with this Agreement. In case applicable laws require withholding of any amount on account of withholding taxes, Thisberry may withhold such amounts, unless Publisher provides a certificate of exemption from such withholding taxes.

3.4 Thisberry will monitor all inventory using both in-house and 3rd party verification tools, monitoring fraudulent and bot activity. Thisberry also holds the right to remove urls that are highlighted within these reports and pause or cancel a booking based on this reporting. Thisberry reserves the right to exclude any impressions deemed as fraudulent or non-human from overall payment to the Publisher. Thisberry will not tolerate any suppliers who run any impressions outside of the Thisberry terms & conditions against Illicit, illegal, adult, defamatory or unapproved content Thisberry will require full compensation for every impression served on the tag for that months booking.

Obligations of the Publisher

4.1 Use of the Thisberry Platform is subject to all applicable Thisberry ad specification requirements and policies, including without limitation, the Thisberry Privacy Policy, available on the thisberry.com website, (collectively, the “Policies”), which may be updated from time to time by Thisberry. Publisher is solely responsible for all aspects of Publishers Supply Inventory (including content and subject matter, editorial, text, graphic, audio-visual, and other content and any other information). Thisberry shall be entitled to either wholly or partly reject and remove (either temporarily or permanently) Supply Inventory that, at Thisberry’s sole discretion, contains or links to illegal content or any other content that infringes Thisberry’s Policies.

4.2 Publisher will implement the Thisverry Platform in a manner that complies with the technical and implementation requirements provided by Thisberry from time to time, which may include integration or distribution of software, implementation of APIs or SDKs, complying with protocols and any other instructions contained in the Thisberry documentation (collectively, the “Protocol”). Publisher will protect any accounts, usernames or passwords and take full responsibility for Publishers own, and third party, use of the same.

4.3 Where Publisher is seeking to sell third party inventory, the intermediary is obliged to specify (and prove) who it is representing.

4.4 Publisher will not, and will not allow any third party to: (a) use, directly or indirectly access, launch or activate the Thisberry Platform through or from, or otherwise incorporate the Thisberry Platform in, any software application, website or other means other than Publishers designated sites; (b) transfer, sell, lease, syndicate, sublicense or lend the Thisberry Platform; (c) directly or indirectly generate queries, or impressions of or clicks on ads, through any automated, deceptive, fraudulent or other invalid means (including, but not limited to, click spam, robots, macro programs, and Internet agents); (d) encourage or require end users or any other persons, either with or without their knowledge, to click on ads, including without limitation Ads, through offering incentives or any other methods that are manipulative, deceptive, malicious or fraudulent; (e) modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from the Thisberry Platform; (f) remove, deface, obscure, or alter Thisberry’s proprietary rights notices affixed to or provided as a part of the Thisberry Platform, the Thisberry Protocol, or any other Thisberry Platform (g) create or attempt to create a substitute or similar service or product through use of or access to any of the Thisberry Platform or any other proprietary information related thereto; (h) use any feature or functionality of the Thisberry Platform, or include anything in Publishers Supply Inventory, that could be used to personally identify or personally track individual end users or any other persons; or (i) engage in any action or practice that reflects poorly on Thisberry or otherwise disparages or devalues Thisberry’s reputation or goodwill.

4.5 In using the Thisberry Platform, Company may not (or authorize or encourage any third party to): (a) copy, reproduce, modify, damage, reverse engineer, decompile or disassemble any software components used to provide Thisberry Platform or create any derivative works of the Thisberry Platform; (b) use the Platform in a manner that violates any applicable laws, rules or regulations; (c) breach, disable, tamper, interfere or attempt to interfere with the proper working of the Thisberry Platform or with any security measures designed to protect the Thisberry Platform, or any other user’s use of the Thisberry Platform; (e) interfere or attempt to interfere with the full, complete, immediate and direct display of any Ads; or (f) disseminate any malware, viruses, or other destructive code; act as or offer the Thisberry Platform for use as a service bureau.

4.6 Thisberry may investigate any activity that may violate this Agreement. If Publisher violates this Agreement or any Policies, Thisberry may in its sole discretion, with a prior notice of forty-eight (48) hours, terminate this Agreement, or suspend or terminate Publishers’ access to the Thisberry Platform.. Thisberry may refuse to process a request for display of Ads (“Ad Requests”) that are not sent in compliance with the requirements of this Agreement. Further Thisberry shall not be liable for any loss or damage Publisher may suffer or incur as a result of the suspension of Publisher’s access to the Services (or any part thereof) and/or any Thisberry Platform (or any part thereof).

Warranties and Force Majeure

5.1 Publisher warrants (i) that it either owns fully and outright or otherwise possesses and has obtained all rights, approvals, licenses, consents and permissions as are necessary to perform its obligations hereunder, and that the Supply Inventory is free of any third-party rights (in particular trademark rights, patent rights or copyright) which would prevent its of vi’s use of the Supply Inventory as defined by the Order and this Agreement, (ii) all the information provided to vi is correct and current at all times; (iii) Publisher has all necessary right, power and authority to enter into and perform its obligations under this Agreement and (v)that the Supply Inventory does not infringe any provision of vi’s Policies.

5.2 Thisberry does not assume any warranty for the secure, interruption-free or error-free operation of the Thisberry Platform.

5.3 Publisher shall be obliged to check the online advertising containing the Supply Inventory and to notify Thisberry in writing of any discernible errors without undue delay but in any event no later than one week after the publication. If the Publisher fails to provide such notification, the online advertising shall be regarded as approved in accordance with the respective Order and this Agreement, unless the error was not discernible at the time of the check. If an error in the online advertising becomes apparent at a later date, the Publisher must give notification of it without undue delay upon its discovery, otherwise the online advertising shall be deemed approved even in consideration of this error.

5.4 In cases of force majeure, Thisberry shall be released from its obligation to render its services. All unforeseen events and events having impact on the performance of the Order or this Agreement for which neither of the parties is responsible shall be deemed force majeure. Such events shall include without limitation lawful means of industrial action, also in third-party companies, official measures taken by authorities, the failure of communication networks and gateways of other operators, disruptions in the area of network sellers, other technical mal-functions, including when such circumstances occur in the area of subcontractors, sub-suppliers or their subcontractors, or operators of subnodal data processors. No entitlements shall result for Publishers from any failures for which Thisberry is not responsible.

Limitation of Liability

6.1 With the exception of either party’s breach of Clause 8, or Publisher’s infringement of its obligations under Clause 4,5 or 9, under no circumstances shall either party be liable to the other for indirect, incidental, consequential or exemplary damages (even if the other party has been advised of the possibility of such damages) arising from or out of this Agreement.

6.2 With the exception of instances of gross negligent of wilful intent, the liability of Thisberry shall be limited to the amounts payable to Publisher pursuant to this Agreement in the twelve month period leading up to the claim.

Third Party Claims and Indemnification

7.1 The Publisher shall indemnify and release Thisberry and/or affiliates of Thisberry from any and all claims asserted by third parties against Thisberry because of an infringement (i) of intellectual property rights , (ii) legal provisions (e.g. criminal law, youth protection law, unfair competition law) as a result of the use of the Supply Inventory in conformity with the Order and/or as a result of the promoted subjects (e.g. an Publisher’s offer or inventory), (iii) of Thisberry’s Code of Conduct for Publishers, or (iv) Publishers breach of its obligations under Clause 9. In this regard, the Publisher shall also assume the necessary costs incurred by Thisberry in defending its rights, including any and all court costs and lawyers’ fees. This does not apply if and to the extent that the Publisher is not responsible for the violation of rights. The limitations on liability in Section 6 shall not apply for the indemnification obligation. Any compensation claims asserted on grounds of loss or damage going beyond this shall remain unaffected by the indemnification obligation.

7.2 Thisberry and/or the affiliate of Thisberry undertake not to acknowledge third-party claims without the Publisher’s consent and not to reach any settlement on the matter in question with the third party. Publisher, however, may refuse his consent only for good cause.

Communication and Confidentiality

8.1 Confidential Information. As used herein, “Confidential Information” means any non-public information, regardless of whether it is in tangible form, disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) in connection with this Agreement and which is identified or marked as “confidential” or “proprietary” or which, given the nature of the information or the circumstances surrounding its disclosure, should reasonably be understood to be confidential or proprietary. Thisberry Confidential Information includes, without limitation, the terms of this Agreement and any non-public information relating to this Agreement.

8.2 Information shall not be deemed Confidential Information if the Receiving Party can show by competent evidence that such information: (a) was known to the Receiving Party prior to receipt from the Disclosing Party directly or indirectly from a source other than one having an obligation of confidentiality to the Disclosing Party; (b) became known to the Receiving Party directly or indirectly from a source other than one having an obligation of confidentiality to the Disclosing Party; (c) became publicly known or otherwise ceases to be secret or confidential, except through a breach of this Agreement by the Receiving Party; or (d) was independently developed by the Receiving Party without use of or reference to the Confidential Information.

8.3 Each Party shall use all reasonable measures to protect the secrecy of and avoid disclosure and unauthorized use or reproduction of the other Party’s Confidential Information during the Term and for a period of three (3) years following the termination of this Agreement. Confidential Information may be disclosed only to: (a) employees and agents of the Parties that have a need to know such information in the course of their duties (and who are under a contractual duty to protect the Disclosing Party’s Confidential Information in a manner consistent with the obligations imposed by this Section 8); (b) legal or financial advisors or potential acquirers of each of the Parties on a need to know basis (and who are under a contractual or professional duty to protect the Disclosing Party’s Confidential Information in a manner consistent with the obligations imposed by this Section 8); (c) if required by law or valid order of a court or other governmental authority (provided that the Receiving Party delivers reasonable prior written notice to the Disclosing Party (if legally permissible) and uses commercially reasonable efforts to cooperate with the Disclosing Party’s attempt to obtain a protective order). Upon written request of the Disclosing Party, the Receiving Party agrees to promptly return to the Disclosing Party or destroy all Confidential Information that is in the possession of the Receiving Party.

Data Protection

9.1 Thisberry and Publisher will post on their respective websites their privacy policies and adhere to their privacy policies, which will abide by applicable laws. Failure by Publisher to comply with its policy or applicable data protection legislation is grounds for immediate cancellation of the Order by Thisberry.

9.2 With respect to data collected via the Thisberry Platform, Thisberry may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve the Thisberry Platform, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through the Program, and investigate compliance with Thisberry’s policies and terms and conditions.

Term and Termination

10.1 This Agreement shall come into effect on the date of acceptance of the Order, and shall remain in effect for as long as there is an Order active between the parties. Either party may terminate an Order on thirty (30) days written notice.

10.2 Thisberry may terminate any Order, and withhold payment, if Thisberry in its sole discretion determines that Publisher is engaging in behaviour that may be construed as illegal, unethical, defamatory or otherwise may reflect negatively upon Thisberry’s reputation, or that of its advertisers or business partners, including where Thisberry reasonably suspects that any of the following have occurred regarding the Supply Inventory: (i) any form of Fraudulent Activity or illegal practices, or (ii) any type of activity, text, image, or use that may violate applicable laws.

10.3 The term “Fraudulent Activity” for the purposes of this Agreement means, without limitation, any activities that authorize or encourage any third party to: (a) generate impressions of or clicks on any Ad(s) through any automated, deceptive, fraudulent or other invalid means, including but not limited to repeated manual clicks and automated query tools; (b) mislead users to click on Ad(s); (c) in any way minimize or obstruct the display of any Ad(s); or edit, modify, filter or change the order of the information contained in any Ads; (d) attempt to edit the website tags, source codes, links, pixels, modules, software development kits or other data provided by Thisberry; or reverse engineer, decompile or disassemble any software components of the advertising services provided by Thisberry. At its sole discretion and without limitation to the foregoing, Thisberry may credit back to advertisers and/or offset against future payments to Publisher any payments which it subsequently determines accrued because of such Fraudulent Activity or illegal activity perpetrated by Publisher.

10.4 On termination of the Agreement for any reason: (i) all licenses granted by Thisberry under this Agreement shall immediately terminate; and (ii) Publisher shall uninstall or otherwise remove any means of access to the Thisberry Material provided under the Agreement including client software and any SDK or API code supplied by Thisberry under this Agreement..

10.5 The termination of the Agreement shall be without prejudice to any accrued rights and obligations of the parties arising under the Agreement prior to such termination. Any provision which expressly or by implication is intended to come into effect on, or to continue in effect after such expiry or termination, will continue to be in effect post the termination of this Agreement.

Applicable Law, Jurisdiction

11.1 The Agreement shall be, in its application and interpretation, governed exclusively by the laws of Latvia. The United Nations Convention on Contracts for the International Sale of Goods of 11 April 1998 shall not apply.
11.2 Riga (Latvia) is agreed upon as place of jurisdiction for any and all claims arising from or due to this Agreement.


12.1 Thisberry shall be entitled to either wholly or partly transfer the rights and duties under the Agreement to Thisberry Affiliates.

12.2 Publisher authorizes Thisberry to use its name, logo and/or trademark in connection with certain promotional Platform that Thisberry may disseminate to the public.

12.3 Any invalidity of individual provisions of this Agreement shall not affect the validity of the remaining provisions.

12.4 This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements and arrangements whether written, oral or implied between the parties related to the subject matter of this Agreement.